Adidas – Energy Take Over Run

A couple of weeks ago Adidas and Runners Need hosted the Energy Takeover run to launch the new “Ultra Boost” running shoe.

There were 3 distances to choose from each starting from different Runners need stores: –
5K – Moorgate
7K – King’s Cross
10K – Great Portland Street

Earlier on in the year Adidas also hosted another Energy Takeover race, but sadly I missed out. This time I was lucky and got a place on the 10km run.

Energry Takeover

This was all very exciting. We were running to a secret location somewhere in Shoreditch and a surprise at the final destination along with a Q&A session with British long distance runner and European Gold Medalist Jo Pavey.

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Adidas Boost trainers

I arrived at Runners Need Great Portland street, where we were given a bib to wear for the run. I also checked my bag in where we were told it will be transported to the run destination. There was various styles of Boost trainers to trial, and I definitely could not pass off the opportunity to run in a pair of Boost trainers.

I was delighted when I was given a pair of SUPERNOVA GLIDE 7 CHILL a cushioned running shoe in light grey heather & silver metallic with flash orange and green soles. They looked and felt amazing when I put them on my feet in… so comfortable. Will be able to give you a verdict at the end of the run.

Supernpva Glide 7 Chill

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Pre-race gathering at Great Portland street Runners Need

I anticipated the weather to be cold as it had rained earlier on during the day, surprising it was a very humid evening.

We all set off together, but obviously people were running at there own pace. There were a mix of males and females; some very competitive as they seems like pros… too fast for me!

There were pacers that guided us throughout the run. I started off gently and slowly got into a comfortable pace… it was very a hot evening. We ran through some of London’s most popular and attractive sights; Oxford Street, Soho, Waterloo bridge, Southbank, Tower bridge.

There were surprises along the way where we were greeted with Adidas run coaches at Tower bridge giving us a right boost with high fives and big cheers and a camera man.

I was almost at the final destination, seeing other runners ahead of me. I started picking up my pace and headed toward the Old Brewery near Brick lane. We were ushered towards the entrance and were told it hasn’t finished yet… keep on going!

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The finish

To my surprise there was a set of stairs to run up and when I reached the top I was delighted to be greeted by cheerleaders, a crowd, claps and cheers. More Adidas coaches cheering us on and running with me for the last meters. I could see the finish line and I had to do it in style a SPRINT finish! A totally EPIC run.

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The after party – black towels given to all runners after the run

What a great way to finish… When entering the first room after the finish we were handed towels, this was just what we needed… sweat dripping.

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Then I followed the others and entered into the 2nd room… WOW! a party with music pumping, a DJ hitting the decks, food, drink and Beer. This was fabulous!

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DJ hitting the decks

The delicious juices and food was supplied by Pure.

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The atmosphere was amazing, everyone was enjoying the food and a chance to catch up with others from the 5km and 7km runs.

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Then it was time for the Q&A with special guest Jo Pavey and Liz Yelling (British long-distance runner). It was great to listen to both runners talk about their experiences.

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The trainers; SUPERNOVA GLIDE 7 CHILL were fantastic really comfortable, would recommend this shoe for running.

Thanks Adidas and Runners Need for a great evening, loved the epic finish!